Beyoncé Turns into The First Black Girl To Put on Iconic Tiffany Diamond In New Advert Marketing campaign
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Followers appear to be able to have Breakfast at Bey’s, as Beyoncé makes historical past as the primary black girl to rock the long-lasting Nineteenth-century Tiffany & Co. diamond of their new advert marketing campaign.
Bey set the web ablaze when she dropped the hearth photographs on Instagram. Standing beside her hubby Jay-Z, the 2 served black love because the faces of Tiffany & Co’s new “About Love” marketing campaign. Jay and Bey had been dressed to the nines of their black and white ensembles, because the 128.54 carat diamond dripped on Beyoncé’s neck.
“Love is the diamond that the jewellery and artwork create,” the couple stated in a press launch on Monday.
The Tiffany Diamond was found in South Africa in 1877, and has since been worn by the long-lasting Audrey Hepburn, Girl Gaga, and Mary Whitehouse–spouse of American diplomat Edwin Sheldon. Beyoncé is now the fourth girl in over a century to put on the diamond.
Bey and Jay’s shoot can also be the primary time the diamond has been featured in an advert marketing campaign, in keeping with the press launch. The marketing campaign can also be the primary that the Carter’s have appeared in collectively.
“Ushering in a model new id, this marketing campaign embodies the fantastic thing about love via time and all its various sides, forging a brand new Visio of affection at the moment,” the corporate stated.
It is usually being reported that Tiffany & Co. is pledging $2 million towards scholarship and internship packages for traditionally black faculties and universities, with particulars to return!
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